Fashion Design

Apparel Merchandising

Fashion merchandising involves the production of fashion designs and distribution of final products to the end consumer. Fashion merchandisers work with designers to ensure that designs will be affordable and desired by the target market. Fashion merchandising involves apparel, accessories, beauty, and housewares. The end goal of fashion merchandising in any of these departments is to earn a profit. Fashion merchandisers decisions can considerably impact the success of the manufacturer, designer, or retailer for which they work. The Apparel and Merchandising program emphasizes study in apparel and textile design and development as well as the sourcing/production, marketing, and retailing of consumer goods.



fashion merchandising job



In a fashion merchandising job, your task is to make fashion relatable to your customers. To do this, you may perform the following tasks:
  • Going to fashion shows
  • Researching and predicting fashion trends
  • Directing and negotiating with suppliers, manufacturers and retailers
  • Working with design, planning and sales teams
  • Buying fashion
  • Managing retail outlets
  • Creating store displays
  • Directing fashion photo shoots
  • Determining a store’s type of clientele
  • Pricing garments based on quality and affordability
  • Finding the best prices to stay within budgets
  • Developing advertising and marketing strategies


  • Forecasting Ability:
While more scientific than fortune telling, fashion merchandising jobs do have a forecasting element. In order to improve your accuracy, you’ll need a thorough knowledge of past fashion trends and an awareness of current industry developments.
  • Analytical Ability:
A good sense of style obviously helps you; however, you must also determine how things fit into a budget and whether they meet the functional needs of consumers. Other criteria may also influence your fashion merchandising decisions, so you will need to be able to analyze a complex set of issues and stand behind your choices.
  • Communication Skills:
From negotiating with manufacturers to getting your marketing message out to customers, there is ample opportunity to exercise your powers of communication in the fashion merchandising field.


Diploma in Apparel Marketing & Merchandising (DAM)- 1 Year (2 Semesters)


Basic Textiles


  • Basic Concepts of Textile design
  • Fibers & Yarns
  • Fabrics
  • Manufacturing processes for textiles
  • Color Concepts
  • Sampling & Fabric Studies


Apparel Merchandising


  • Merchandising concepts and scope
  • Sample development and export pricing
  • Quality controls
  • Garments quota and tariffs
  • Business logistics
  • Pre and post shipment process
  • Introduction to e-commerce
  • Visual Merchandising
  • Communication skills and presentation




  • The Marketing Process
  • Types of Apparel Marketing
  • Overview of apparel marketing
  • Marketing Research
  • International Trade Practices


Procedure for Admission


Admission Throw Entrance test/ personal interview


Admission Time


Twice in year