Fashion merchandising involves the production of fashion designs and distribution of final products to the end consumer. Fashion merchandisers work with designers to ensure that designs will be affordable and desired by the target market. Fashion merchandising involves apparel, accessories, beauty, and housewares. The end goal of fashion merchandising in any of these departments is to earn a profit. Fashion merchandisers decisions can considerably impact the success of the manufacturer, designer, or retailer for which they work. The Apparel and Merchandising program emphasizes study in apparel and textile design and development as well as the sourcing/production, marketing, and retailing of consumer goods.
fashion merchandising job
In a fashion merchandising job, your task is to make fashion relatable to your customers. To do this, you may perform the following tasks:
Going to fashion shows
Researching and predicting fashion trends
Directing and negotiating with suppliers, manufacturers and retailers
Working with design, planning and sales teams
Managing retail outlets
Creating store displays
Directing fashion photo shoots
Determining a store's type of clientele
Pricing garments based on quality and affordability
Finding the best prices to stay within budgets
Developing advertising and marketing strategies
While more scientific than fortune telling, fashion merchandising jobs do have a forecasting element. In order to improve your accuracy, you'll need a thorough knowledge of past fashion trends and an awareness of current industry developments.
A good sense of style obviously helps you; however, you must also determine how things fit into a budget and whether they meet the functional needs of consumers. Other criteria may also influence your fashion merchandising decisions, so you will need to be able to analyze a complex set of issues and stand behind your choices.
From negotiating with manufacturers to getting your marketing message out to customers, there is ample opportunity to exercise your powers of communication in the fashion merchandising field.
Diploma in Apparel Marketing & Merchandising (DAM)- 1 Year (2 Semesters)