An ISO 9001-2015 Certified Institute

Apparel Merchandising

Fashion merchandising involves the production of fashion designs and distribution of final products to the end consumer. Fashion merchandisers work with designers to ensure that designs will be affordable and desired by the target market. Fashion merchandising involves apparel, accessories, beauty, and housewares. The end goal of fashion merchandising in any of these departments is to earn a profit. Fashion merchandisers decisions can considerably impact the success of the manufacturer, designer, or retailer for which they work. The Apparel and Merchandising program emphasizes study in apparel and textile design and development as well as the sourcing/production, marketing, and retailing of consumer goods.

Diploma in Apparel Marketing & Merchandising (DAM)- 1 Year (2 Semesters)

Basic Textiles

  • Basic Concepts of Textile design
  • Fibers & Yarns
  • Fabrics
  • Manufacturing processes for textiles
  • Color Concepts
  • Sampling & Fabric Studies

Apparel Merchandising

  • Merchandising concepts and scope
  • Sample development and export pricing
  • Quality controls
  • Garments quota and tariffs
  • Business logistics
  • Pre and post shipment process
  • Introduction to e-commerce
  • Visual Merchandising
  • Communication skills and presentation


  • The Marketing Process
  • Types of Apparel Marketing
  • Overview of apparel marketing
  • Marketing Research
  • International Trade Practices

Procedure for Admission

Admission Throw Entrance test/ personal interview

Admission Time

Twice in year

  • From April to Aug For July Session
  • From Oct to Jan for Dec Session